In the product placement more and more common, playwright and director will face two problems, one is a question of attitude, is a skill. Attitude problem to challenge their art, to the audience's sincerity; Skill problems challenge their imagination and wisdom. After all, the playwright and the director of the film is to be responsible for the quality of art. Now people the more film and television as industry, but it is the film and television managers or film and television operator's point of view, regardless of whether the artist or to a viewer, industry is not the most important. The audience need to be able to make you moved, happy, optimistic, exciting, amazing, anger, shock, and even there is no lack of sad, sad film and television works of art, dramatist and director also have the responsibility to provide such works to the audience. In that case, in the works of implant advertising is not a careless problem